Agenda

  • Monday, June 11
  • Tuesday, June 12
  • Wednesday, June 13

Print Monday's Schedule

9:00am-5:00pm

Registration Open

Registration Sponsored by bally.tech.50
1:00pm-4:00pm

Resolving Project Pain Points

This highly interactive 3 hour workshop will explore some of today’s more perplexing issues and concerns shared amongst Project Managers. Participants will work in teams to discuss solutions to questions adapted from the recently published “Project Pain Reliever” book (in which Mr. Wood was a chapter contributor), including:

  • What constitutes project success?
  • How do you adapt projects continuously changing objectives?
  • What do you do when it seems like you are the only one that cares?
  • What if the team doesn’t feel the project is worth doing?
  • What if the team doesn’t believe the plan will work?
  • How do you deliver bad news?
  • How can I prove the design is right?
  • How can big projects be broken into smaller parts?
  • How do you estimate vague objectives and scope?
  • What do you do when vendors don’t deliver?
  • How much status reporting is enough?
  • How can I tell if my project is failing and how do I fix it?

In addition to the group insights developed, Mr. Wood will share the lessons learned and other insights from his 30 plus years of project experience. Participants will also receive a CD containing helpful articles and other content on project management.

Print Tuesday's Schedule

7:00am-7:00pm Registration Open

Sponsored by bally.tech.50
7:30am-8:30am Continental Breakfast in Expo Hall
7:30am-7:00pm Expo Hall Open
9:00am-10:00am

Keynote Presentation: Gaming Technology: The Next 10 Years - Sponsored by bally.tech.50

Ramesh Srinivasan, President and Chief Operating Officer, Bally Technologies

The power and scope of technology has increased exponentially since the inaugural Gaming Technology Summit in 2002 and this trend will only accelerate in the future. In his Keynote Presentation, Ramesh Srinivasan, President and Chief Operating Officer, Bally Technologies, will offer a glimpse of where technology might take the gaming industry in the next 10 years.
10:00am - 10:30am Networking Break
10:30am-11:30am

Strategy:

Data Mining- Is There any Treasure Left?

The goal of data mining is to extract knowledge from a database and use it to support loyalty marketing by identifying customer trends and value. While the method in which we reach our customers has changed dramatically, the way we decide which customers to reach has not changed. Now, solutions exist that can find new patterns and opportunities in customer databases with the potential to yield additional revenue. Yet, it seems that even with the countless solutions available, most casinos still use very basic mining techniques and solutions. This session will compare using basic data mining methods with more advanced software solutions to determine the best approach considering effectiveness, yield, and cost.

Operations:

Slot Manufacturer Interactive Gaming Strategies

As the doors to online and interactive gaming opens in the U.S., slot manufacturers are more focused than ever on delivering a full range of mobile, Internet and social media products and solutions to the market. Hear how they are organizing themselves to meet the demands of a rapidly evolving landscape and their plans to work with current gaming operators take existing land-based products into the interactive space. Strategies to take existing land-based products into the interactive space will also be examined.

Technology:

IT Security and Social Media

Protecting your company’s and customer’s privacy is critical to prolonging trust in technology and the people that manage your solutions. Any breach of this security can jeopardize revenue growth and expose the company to expensive litigation. So much personal information is passed to and from the Internet and on-site at casinos, that identity theft of customers and electronic fraud are commonplace today. Learn from technology security experts where the risks are in your organization and how to protect against intrusion and limit your exposure.
11:30am-1:00pm

Keynote Luncheon
1:00pm-2:00pm

Strategy:

Survivor Organizations - How Intrepid Gaming Corporations Survive

Some gaming companies are able to weather almost any storm while others give up the ghost relatively quick. What are the secrets to longevity? Why do gaming companies go into bankruptcy? How can it be avoided? In this session, executive leaders from some of the industries stalwart companies will share insights about their company’s survivability and what has been the keys to their success.

Operations:

Server Based Gaming

Nearly a decade into the discussion, the story of server-based gaming has developed real coherence. No longer just an operational solution in search of a problem, server-based solutions hold the potential to transform the entertainment experience of gaming floor in ways that resonate with customers. Still, there are numerous barriers to a plug-and-play, systems-centric world. Hear the great, the good and the not-so-good stories of server-based gaming.

Technology:

Cloud Computing Marches to the Forefront

Corporate giants like Google and Apple have created cloud solutions that are changing the way we think about data and processes. A cloud solution can save casino resorts significant money and offer efficiencies, but what are the risks? What should be on the cloud? What’s the best way to implement a cloud solution? Should it be public, private or a hybrid? Learn what other casino resorts are doing in the cloud and how best to take advantage of a cloud environment.
2:00pm-2:30pm Networking Break
2:30pm-3:30pm

Strategy:

Pioneers in Gaming - Trend Setters and Ground Breakers

The gaming industry has re-invented itself many times over. Economic conditions, regulatory changes, and technology advances have all played a key role as a catalyst for this change. But it is without question that only because of true pioneers and visionaries, that this industry has been able to survive and open the door for diversity on executive teams. Meet some of those pioneers and hear how they played a role in changing our industry forever.

Operations:

eGaming

Many gaming companies have already developed or are in the process of developing an Internet gaming solution. There are a few ways to provide Internet gaming for your customers ranging from completely outsourcing the entire offering through custom developing your own solution. Companies just embarking on this effort will need to determine which path is best for them, and this session will help them understand the pros and cons of the different approaches.

Technology:

Guest Technology

Guest Technology can be your customer’s best friend or worst enemy. Your guests should enjoy an easy, stress free environment that will make their experience with you a memorable one. But if executed poorly, the technology can become a nightmare for the guest. Hear about the latest resort solutions and learn how to use them to enhance your guests experience and avoid the pitfalls that often accompany them.
3:30pm-4:00pm Networking Break
4:00pm-5:00pm

Strategy:

Facebook and Social Media in the Casino

Every 60 seconds, over 600 000 Facebook statuses are updated, over 98 000 tweets are sent and over 600 videos are uploaded on YouTube. Needless to say social media is here to stay, and impacting our business in ways we never imagined. How can your business benefit from this phenomenon? This session will review the latest trends casinos are utilizing social media and how it can help your entire organization.

Operations:

Analytics and Business Intelligence

The ability to take your data and transform it into knowledge can be a great way to identify new revenue increasing and cost controlling opportunities. More than standard reporting that comes stock in much of today’s software solutions, analytics and BI go a step further and use complex tools to analyze and report on your property’s data. Now you can combine revenue performance along with scheduling and payroll data to help determine if you need more staff or more overtime, more gaming tables or higher limits, and even more comps or higher offers. This session will review the best solutions in the marketplace and how to take your organization to the next level.

Technology:

Mobile Apps - The Next Generation

I got an app for that! This sentence is almost as common as “friend me” in today’s tech world. With over 500,000 apps available just on the Apple iPhone alone, millions of people are using apps to stay connected to their favorite entertainment venues, stores and activities. Learn what an app could do for your property and how it will allow you to interact with your customers more often and more effectively.
5:00pm-7:00pm

Networking Cocktail Reception

Print Wednesday's Schedule

7:30am-4:00pm Registration Open

Sponsored by bally.tech.50
7:30am-8:30am Continental Breakfast in Expo Hall
7:30am-4:00pm Expo Hall Open
9:00am-10:00am

Strategy:

CIO Roundtable

Technology leaders are challenged every day to provide both tactical and strategic leadership for their department, company, and customers. Managing the day-to-day business, hiring talented staff, and dealing with critical failures, doesn’t leave a lot of time to develop a strategic vision to take your company into the future. Mobile technology, Internet gaming and mobile gaming are just some of the strategic initiatives that have already become a reality that IT leaders must now address. Hear from the industry’s top technology leaders about how they balance the needs of today with the vision of tomorrow.

Operations:

Marketing Operations and Technology - How Technology is Changing the Way We Market

With all the new technology available at our fingertips such as iPads, smart phones, and social networking, people can access information from anywhere at any time. Marketers are now able to see in an instant how many people visit their website, how well a promotions is performing as well as sell products online. Getting information to the customer is now easier and more cost effective than ever. Understanding the technology, media channels, and response rates can be the key to success. This session will review what technology can help you execute your marketing programs faster, better and cheaper.

Workshop:

Gaming Executive Career Guide - Building a Career
Part 1

Get ready for an information packed session with The Godfather of Las Vegas! With unemployment at 13% in Las Vegas, and “shadow” unemployment at 25% (the REAL unemployment rate), jobs and careers are a hot topic for the casino industry. Whether you are an executive in transition, considering a career change or focused on upward mobility - this is the session for you! Come see the gaming industry’s leading talent expert discuss how to approach a job search, important aspects to the resume and interview, and tips and secrets for getting you that next great opportunity. Mark will discuss the importance of relationships and networking, how to determine your market value, negotiating the compensation package, and how to get the attention of the top executive placement firms. Mark Wayman, Godfather of Las Vegas.

Part 2 of this Workshop will begin at 10:30 am.
10:00am-10:30am Networking Break
10:30am-11:30am

Strategy:

Mobile Gaming

With the proliferation of smartphones, PDA’s and tablet computers gaming is at everyone’s fingertips. Mobile gaming offers entertainment to people anytime, anywhere. People can enjoy their favorite games at their convenience. Intrastate gaming will change the way we deliver gaming products to our customers, and soon. This session will show you why you should be a part of this $33 billion industry

Operations:

Marketing at the Slot Machine: Beyond Bonusing

The growth of the player-user interface and new forms of networked gaming has given gaming machine operators new opportunities to solidify relationships with players. But they are steps on the road to the real goal, which is to make the slot machine the primary customer engagement vehicle of your gaming operation. This session will examine the potential of real-time slot marketing and the steps the industry must take to make the most of it.

Workshop:

Gaming Executive Career Guide - Building a Career
Part 2

Get ready for an information packed session with The Godfather of Las Vegas! With unemployment at 13% in Las Vegas, and “shadow” unemployment at 25% (the REAL unemployment rate), jobs and careers are a hot topic for the casino industry. Whether you are an executive in transition, considering a career change or focused on upward mobility - this is the session for you! Come see the gaming industry’s leading talent expert discuss how to approach a job search, important aspects to the resume and interview, and tips and secrets for getting you that next great opportunity. Mark will discuss the importance of relationships and networking, how to determine your market value, negotiating the compensation package, and how to get the attention of the top executive placement firms. Mark Wayman, Godfather of Las Vegas.

Part 1 of this Workshop begins at 9:00 am.
11:30am-1:00pm

Keynote Luncheon
1:00pm-2:00pm

Strategy:

Managing IT Project Priorities

Information Technology departments provide a broad array of services across the entire casino resort enterprise. Given its reach, IT often finds its project backlog seems out of control as Gaming, Hotel, Marketing, HR, Finance and more expect IT to put their needs first. Prioritizing these competing needs can be a daunting task unless you know how to collectively engage the project stakeholders and participate in a realistic cost/benefit analysis. This session will present proven approaches that CIOs, and Project Portfolio Managers can use and enlist stakeholders to effectively prioritize projects in a way that provide optimum benefit to the enterprise and operating departments.

Operations:

Mobile Technology

The size of technology continues to shrink, providing more powerful devices with longer battery life that allow customers to do more than ever while on the go. These new devices could theoretically remove almost all human interaction in many traditional transactions throughout the casino resort. Guests can reserve a room, check in, unlock their door, order room service, make dinner reservations, sign-up for a slot tournament, even play in the slot tournament all from their smartphone or tablet. And that’s just a brief example. Learn about the latest trends in mobile technology and review the pros and cons of replacing human interaction with technology.
2:00pm-2:30pm Networking Break
2:30pm-3:30pm

Strategy:

Internet Gaming Update

Recent rulings by the Department of Justice (DOJ), individual state legislation, and many tribal initiatives are poised to imminently bring legal Internet gaming to the US. This session will review the latest developments and discuss their impact on the future of gaming. Hear about the latest rulings and initiatives and learn what they mean to the gaming industry as a whole as well as to specific markets.

Operations:

Revenue Management

Revenue management uses analytics to help predict the buying patterns of customers at the micro-market level and optimize availability and price in an effort to maximize revenues. That means getting the right product to the right customer for the right price. Everything from room rates to comp amounts all hinge on this prediction, which is fueled by customer data and analytics. Today’s most successful companies tie each offering together, creating a more complex prediction that is more accurate and profitable. This session will review various revenue management strategies and the technology solutions that support them.
3:30pm-4:00pm Networking Break
4:00pm-5:00pm

Strategy:

Technology Lessons Learned from Successes and Failures

Some projects are a great success and some are a big flop. Large scale implementations require strong project management skills along with the coordination of user departments, vendors, processes and technology. This session will explore the reasons that some projects soar while others crash and burn. Hear from industry veterans about success and failures in our industry, and how to avoid making the same mistakes.

Operations:

Push or Pull? How to Drive More Customers to Your Website

What makes you look up a website? Did you see an advertisement on the TV, discover a new blog, or click on a link on your friend’s status? These are just some of the marketing strategies that can drive traffic to your site. This session will discuss new trends that will intrigue customers and make them visit your site to learn more about your casino and interact with your company.
5:00pm

Conference Concludes

SPONSORS
 



 
MEDIA SPONSORS
 
 
PRESENTED BY