10:00 a.m. - 10:30 a.m. Networking Break

10:30 a.m. - 11:30 a.m. Concurrent Sessions

Operations: Bringing the Casino Call Center to Higher Ground
In today’s competitive casino environment, full-service resorts face mounting challenges in the quest to improve margins while improving customer service. At the same time, many gaming resorts continue to operate several separate call centers to handle a variety of often overlapping functions. What’s not always clear is just how much can be gained from investment in a consolidated customer care center using best practices from the call center industry. In this session, learn how leading gaming resorts have employed successful call center practices and technologies ranging from workforce management, voice-response, CTI and skills-based routing to focused quality assurance programs, team-based organization structures and skill-based compensation to transform their centers into high-value/low margin customer care machines.
Moderator: Benjamin Ettinger, Associate, WhiteSand Consulting
Speaker: Matthew Flemming, Principal, Flemming Consulting LLC

Strategy: Server-Based Games Regulators Roundtable
Served-based games have been touted as the slot product of the future for over two years, but major roll-outs of these games have yet to occur. At this roundtable you will hear from regulators, operators and vendors about the current state of the technology, likely rollout schedules, and the impact on operations and customers.
Moderator: Joseph S. Basara, Managing Director, Marketing Solutions, WhiteSand Consulting
Speakers: Michael Cruz, Director, Gaming Laboratory Operations, Pennsylvania Gaming Control Board; Todd Elsasser, Director of Technical Compliance, Cyberview Technology Inc.

Operations: Out of the Condo and Into the Casino: Technology Interfaces at Mixed-Use Properties
Mixed-use developments offer many additional amenities for the residents of the property as compared to casino hotels, but how do they differ and what technology is appropriate for this type of facility? With advancements in Internet portals, mobile computing, cell phone technology, point-of-sale systems, and property management systems, living in a mixed-use-development can now feel like living in a hotel. This session will address how residents can leverage the hotel’s housekeeping, room service and many other amenities that would have been impossible to utilize only a few years ago.
Moderator: Kyle Reardon, Associate, WhiteSand Consulting
Speakers: Mark Birtha, Vice President Development and Project Manager, Marriott International; Mark Talbert, Lecturer, Information Technology, School of Hotel Administration, Cornell University

2:00 p.m. - 2:30 p.m. Networking Break

2:30 p.m. - 3:30 p.m. Concurrent Sessions

Strategy: Indian Casino Technology Investment: Money Well Spent or Unnecessary Cost
The overwhelming financial success of many Tribal casinos throughout the country is often attributed to many different factors, but rarely technology. Although technology plays a crucial role in the overall success of a property, technology investments at Tribal casinos are sometimes overlooked, underappreciated, and de-valued. In this session, hear from the most successful tribal casino in the country, and how technology investment helped to put them there.
Moderator: Saverio R. Scheri III, Managing Director, WhiteSand Consulting
Speakers: Rod Luck, Vice President of Information Technology, Cache Creek Casino Resort; Randy Takemoto, Chief Operating Officer and General Manager, Cache Creek Casino Resort

Technology: Leading Edge or Bleeding Edge (Real-World View of Server-Based Gaming)
New developments in gaming technology are often met with pomp and pageantry. Conference-goers crowd around to see the newest games and gadgets, but it’s the operators and technicians at the property level who see and deal with these new technologies on a daily basis, often discovering the shortcomings of the product long after the buzz has died down. In this session, hear about the day-to-day performance of server-based games and whether or not they can fulfill all that they once promised.
Moderator: Joseph S. Basara, Managing Director, Marketing Solutions, WhiteSand Consulting
Speaker: Buddy Frank, Vice President of Slot Operations, Pechanga Casino Resort; Mark Pace, Vice President, Engineering Services, WMS Gaming; Bruce C. Rowe, Senior Vice President of Strategy and Business Development, Bally Technologies, Inc.

3:30 p.m. - 4:00 p.m. Networking Break

4:00 p.m. - 5:00 p.m. Sessions

Strategy: CIO Roundtable
Casinos face some of the most complex technology challenges of any industry. These challenges are met by individuals that have a keen acumen in both business and technology. Hear industry leaders discuss the latest trends in technology, challenges the industry faces, and what the future may hold. This roundtable will bring together the CIOs and technology leaders of some of the largest and most successful gaming corporations in the world.
Moderator: Saverio R. Scheri III, Managing Director, WhiteSand Consulting
Speakers: Marshall Andrew, Vice President of IT and Chief Information Officer, Station Casinos; Michael Cooke, Vice President, Technology Services Group, Great Canadian Gaming Corp.; Tom Peck, Senior Vice President and Chief Information Officer, MGM Mirage; Tim Stanley, Chief Information Officer and Senior Vice President of Innovation, Gaming & Technology, Harrah’s Entertainment, Inc.

Operations: Gaming Standards Update
The Gaming Standards Association, now 10 years old, is ever closer to fulfilling its strategic mandate to facilitate innovation and efficiencies on the gaming floor. As the gaming industry transitions to a server-centric future, GSA’s game-to-system (G2S) protocol is assuming center stage on the slot floor. The real-world implementation of G2S, which is a merger of GSA’s best-of-breed and SAS protocols, is already underway. G2S will allow the industry to migrate to downloadable games and other new technology, such as client/server games, Intranet and Internet environments, while still maintaining the games of today, well into the future. Hear from the leaders of this critical organization how the industry can and will work together using new standards to make the most of new game technologies.
Moderator: Peter DeRaedt, President, Gaming Standards Association
Speakers: Mark Pace, Vice President, Engineering Services, WMS Gaming; Bruce Rowe, Senior Vice President of Strategy and Business Development, Bally Technologies, Inc.; Richard Schneider, Senior Vice President, Network Systems, IGT

9:00 a.m. - 10:00 a.m. Concurrent Sessions

Strategy: Predictive Analytics: Turning Ideas into Actual Functionality
As the gaming industry dives head-first into business intelligence and predictive analytics, it is important for an organization to understand not only how it will obtain the data, but how it will leverage the information to accomplish its revenue goals. Hear from industry experts and gaming executives with first-hand experience as they discuss how to harness predictive solutions to effectively process and act on gathered intelligence.
Moderator: Joseph S. Basara, Managing Director, Marketing Solutions, WhiteSand Consulting
Speakers: Tammy Farley, Principal, The Rainmaker Group; Patrick Grubbs, Industry Director, Travel & Transportation, Oracle Corp.; Rom Hendler, Vice President Strategic Marketing, The Venetian Resort Hotel Casino

Operations: VLT Update
Video lottery terminals (VLTs) and slot machines are becoming more commonplace at racetracks, lotteries, and other gaming venues in jurisdictions around the world as governments search for additional tax revenue. In this session, we will discuss new markets coming online, existing and anticipated regulatory issues and results from existing markets.
Moderator: Patricia McQueen, Events Editor, Gaming, BNP Media
Speakers: Adam Grossman, Chief Strategy Officer, Win Systems International, Inc.; Buddy Roogow, Director, Maryland Lottery; Libby White, Deputy Director, Marketing, West Virginia Lottery;

Technology: Mobile Gaming: Here to Stay or Moving On?
When mobile gaming burst onto the scene, it was bursting with promise. However, it has been fraught with regulatory uncertainty and general skepticism concerning the likelihood of acceptance by casino patrons. As a result, gaming companies are hesitant to take the leap and perform long-term multi-property testing. This session will explore the technology itself, regulatory and business concerns, and whether the industry should continue to pursue this once promising technology.
Moderator: Benjamin Ettinger, Associate, WhiteSand Consulting
Speaker: Ron Rushin, Chief Information Officer and Chief Technology Officer, Cantor Gaming

10:00 a.m. - 10:30 a.m. Networking Break

10:30 a.m. - 11:30 a.m. Concurrent Sessions

Strategy: Racino Technology Overview
Racinos continue to be one of the fastest growing segments of the gaming industry. As these properties encompass both gaming and racing, they often have unique technology requirements. This expert panel will discuss current and future technologies including regulatory and operational issues and opportunities.
Moderator: Patricia McQueen, Events Editor, Gaming, BNP Media
Speaker: Peter Shoebridge, Vice President of Development, Sona Gaming

Operations: Automated Marketing
Technology provides a myriad of solutions to market to your customers through many channels: e-mail, Web sites, direct mail, digital video, telephony, and cell phones. But what vehicles are right for which markets? Some customers embrace the technology while others “tune out.” With limited funds in a tightening economy, the decision on where to invest your capital is critical. In this session you will hear from industry veterans about what approaches work, which ones fail, and promising technology for the future.
Moderator: Michael Wood, President, The Natural Intelligence Group
Speakers: Christopher Abraham, Vice President of Marketing, Golden Gaming, Inc.; Myles Swann, Director of Operations Analysis, Penn National Gaming

Technology: Gaming Technology: Where We’ve Been and Where We’re Going
Saverio R. Scheri III, author of The Casino’s Most Valuable Chip: How Technology Transformed the Gaming Industry, talks about how technology has led the gaming industry to its current incarnation, and where technology may take the gaming industry in the future.
Moderator: Charles Anderer, Senior Events Manager, Gaming, BNP Media
Speaker: Saverio R. Scheri III, Managing Director, WhiteSand Consulting

11:30 a.m. - 1:00 p.m.
Awards Luncheon
Gaming Technology Summit honors Technology Achievement Award winner Peter DeRaedt and the winners of Casino Journal’s Most Innovative Gaming Technology Products Awards
Sponsored by
 
1:00 p.m. - 2:00 p.m. Concurrent Sessions

Strategy: Evaluating Your Existing Technology
The business of running a casino is very complicated; the technology that makes it all possible makes running the casino seem easy. Sometimes IT departments become so busy supporting the operation, they lose track of where they are, making it difficult if not impossible to plot a course for the future. Learn techniques from seasoned professionals about how to evaluate your existing technology, and how to start plotting a roadmap for the future.
Moderator: Andy Holtmann, Editor, Casino Journal
Speaker: Michael Wood, President, The Natural Intelligence Group

Operations: Latin American Update
Economies south of the border are enjoying strong growth, and the gaming industry is no different. Gaming is thriving in the Americas, from South and Central America to the Caribbean. This session will examine the overall scope of casino gaming in the region and highlight key markets such as Argentina, Brazil and Mexico. We will also discuss what differentiates the Americas in terms of game popularity, the growing importance of player tracking and bonusing systems and the prospects for server-based gaming in the region.
Moderator: Charles Anderer, Senior Events Manager, Gaming, BNP Media
Speaker: John Connelly, Vice President International, Bally Technologies; Paul A. Lofgren, President, Redhorse Advisory Group; William J. Treger, Jr., Senior Director of Development, Gaming Laboratories International

Technology: Table Games Technology Update
Advancements in technology have traditionally focused on the slot floor. However, table games are making a big comeback, as evidenced by the increase in number of table games and the explosion of poker. Casinos have started to focus on greater efficiency and higher customer satisfaction at all touch points, and table game technology has progressed significantly. The session will explore the current state of table technology, regulatory and operational issues, as well as new technologies on the horizon.
Moderator: J. Brett Basara, Project Consultant, WhiteSand Consulting
Speakers: Prem Gururajan, President, Tangam Systems Inc.; Rolland Steil, Senior Product Manager, RFID Solutions, Progressive Gaming International  

2:00 p.m. - 2:30 p.m. Networking Break

2:30 p.m. - 3:30 p.m. Concurrent Sessions

Strategy: Asian Gaming Update
Asian gaming markets, supported by the fastest growing economies on earth, continue to be among the most exciting in the industry. The successful addition of fully-integrated Las Vegas-style destination resorts to Macau and planned openings in Singapore in 2010 are proof positive of Asia's durability and importance to the global gaming industry. Hear the latest update on gaming in Asia - Macau, Korea, Singapore, Japan, Taiwan and other Asian countries, and how technology providers can address the needs of gaming operators in these fast-growing markets.
Moderator: James Rutherford, International Editor, International Gaming & Wagering Business
Speaker: Benjamin Ettinger, Associate, WhiteSand Consulting; Ian Hughes, Director, Engineering and Client Services, Gaming Laboratories International; Gareth Phillips, Chief Technology Officer, Aristocrat Technologies, Inc.

Operations: Intel Update and Overview
Hear direct from the source about the latest developments from Intel and their impact on the gaming industry. Executives from Intel will provide information and insights into their technology and business strategy for the industry, their clients, and what they have planned for the future.
Moderator: Joseph S. Basara, Managing Director, Marketing Solutions, WhiteSand Consulting
Speakers: Joe Jensen, General Manager, Embedded Computing Division, Intel Corp.

Technology: Konami’s Casino Management System – Update and Overview
Hear the latest updates on new versions, fixes, enhancements, and future development right from the source.
Moderator: James Nickerson, Director, WhiteSand Consulting
Speaker: Jay Bertsch, Director of Corporate Development, Konami Gaming, Inc.

3:30 p.m. - 4:00 p.m. Networking Break

4:00 p.m. - 5:00 p.m. Sessions

Technology: Aristocrat’s OASIS - Update and Overview
Hear the latest updates on new versions, fixes, enhancements, and future development right from the source.
Moderator: Charles Anderer, Senior Events Manager, Gaming, BNP Media
Speaker: Lael Berelowitz, OASIS™ Technical Product Manager, Aristocrat Technologies, Inc.

Technology: IGT’s Network Systems - Update and Overview
Hear the latest updates on new versions, fixes, enhancements, and future development right from the source.
Moderator: J. Brett Basara, Project Consultant, WhiteSand Consulting
Speaker: Javier Saenz, Vice President, sb Product Management, Network Systems, IGT

Technology: Bally’s Systems - Update and Overview
Hear the latest updates on new versions, fixes, enhancements, and future development right from the source.
Moderator:Joseph S. Basara, Managing Director, Marketing Solutions, WhiteSand Consulting
Speaker: Derik Mooberry, Vice President of Sales, Bally Technologies, Inc. Bruce Rowe, Senior Vice President of Strategy and Business Development, Bally Technologies, Inc.