www.gametechsummit.com

www.ascendgaming.com

June 1, 2007

The Platinum Award went to Las Vegas Gaming Inc. for its PortalVision product. PortalVision is a proprietary multimedia system from Las Vegas Gaming Inc. that brings new content—including live horse racing, sports wagering, advertising and promotions—to existing slot machines.

This family of integrated solutions consists of AdVision™, SlottoVision™, WagerVision™ and PromoVision. PortalVision provides players with additional content at the slot machine, and is an easy way for operators to generate additional revenue. Using the concept of “picture-in-picture” technology, PortalVision unlocks the gaming screen and enables operators to send a variety of interactive offers directly to the player.

Content can be delivered across all properties, to all gaming devices on a floor, by a machine bank or type, or to a specific machine IP. Touchscreen activated, PortalVision makes it easy for players to choose to place race and sports wagers, access additional game content, play lottery tickets and access information about restaurants discounts or special offers.

The PortalVision technology is “agnostic” meaning it will work on any existing game platform.

The Gold Award went to IGT’s sb™ Service Window. With the sb™ Service Window, players receive individualized services and awards while maximizing profitability across a property’s entire enterprise—not just at the slot machine.

The biggest innovation that IGT touts with the sb™ Service Window is “no more one size fits all” rewards for players. The flexibility of the sb™ Service Window allows operators to tailor benefits and services to as many levels and types of players club members they desire. Enhanced menu options allow player-oriented functions to be tailored to operators’ needs or preferences.

The sb™ Service Window would allow operators to offer customized offers or rewards for things like dinner, show tickets or rounds of golf. These offers can be used to increase customer spend at other areas of the casino or offer direct comps to maximize patron loyalty. At the slot machine, the sb™ Service Window allows players to find their favorite games without having to hunt for open machines. Upon inserting a players club card, a list of a patron’s favorite games automatically displays on the sb™ Service Window. Those lists can be altered or change over time depending on tracked play.

Catching the Silver Award was the Gaming Standard Association’s Game-to-System, or G2S Protocol. G2S, is a standardized communication protocol that enables secure communications between gaming devices and gaming systems. The G2S protocol integrates the Gaming Standards Association’s previous Best of Breed (BOB) and International Game Technology’s SuperSAS™ protocols.

G2S is not being developed by a single company, but rather is the result of years of collaborative work between worldwide gaming manufacturers, suppliers, operators and regulators—all of whom are part of the Gaming Standards Association. The new protocol features important elements that existed neither in BOB or in SuperSAS™.

The G2S protocol is based on proven computer industry standard technologies, such as Ethernet, TCP/IP and XML, which will allow the industry to migrate to downloadable games and other new technology, such as client/server games and intranet and Internet environments, while still maintaining the games of today, well into the future.

The Gaming Standards Association has also developed, or is developing toolkit for G2S and other open-industry technology protocols to help implement them quickly and successfully.

The awards were presented to the winners during the keynote luncheon on the second day of the Gaming Technology Summit. Each of this year’s Top 20 winners also received plaques in recognition of their achievements.

The summit, now in its fifth year, continues to grow. This year’s show was highlighted by powerful keynotes presentations from Thomas J. Matthews, chairman of the board, president and chief executive officer of IGT; Felix Rappaport, president and chief operating officer of the Luxor Hotel & Casino in Las Vegas; and Jay Walker, chairman of Walker Digital LLC. The summit also featured in-depth panel discussions and presentations on topics like IT management, server-based gaming, business intelligence and slot, table game and lottery technologies.

—Andy Holtmann