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January 12, 2007 |
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| WMS boosts online content | |||
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WMS Gaming has launched an online player
promotion to educate players on its new Monopoly Big Event game. The
promotion allows players to play the game for free from the comfort
of their own homes, allowing them to become familiar with the game’s
eligibility meter, the six communal bonuses, and the bonus
multiplier. As an added benefit, players are eligible to win one of
1,350 available prizes.
The company said it chose to offer the game in the play-for-free online format as a way of bolstering its support of the game in the marketplace. The company envisions the online version will influence players’ decisions on which games they play when visiting brick-and mortar casino properties. The site, www.wms.com/monopolybigevent, also lists the casinos that have Monopoly Big Event on their gaming floors. “While these online efforts help casinos increase coin-in, they also build WMS’ brand and product loyalty with players,” the company said in a release. “By allowing users to ‘opt-in’ for future product updates, WMS is growing their player database and taking steps to affect the performance of their future games.” WMS has also completely revamped its Web site, www.wms.com. The new site provides an engaging and informative experience for casino operators, slot players and all key stakeholders in the gaming market. “The look and feel of the site reflects WMS’ new and sophisticated corporate identity,” the company said. “The homepage interface has been reorganized with a primary focal point (Flash content) and three subsidiary content areas for promoting key products, innovations, and interactive features. It also facilitates the use of multimedia to create a more progressive, engaging experience. The navigation has been structured to provide multiple paths to the games section, making browsing games more user-friendly.” Users will now find a “hot games” section with overviews and product images; a new players’ section with jackpot winners and wide-area-progressive jackpot totals by state; and details of the company’s history, relationships and direction. —Andy Holtmann |
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