 |
|||
|
January 12, 2007 |
|||
| The theme game | |||
|
Hasbro Inc. and Scientific Games—along
with its licensing subsidiary, MDI Entertainment—have announced the
extension of their previous alliance, signing a multi-year licensing
agreement which could bring 20 Hasbro brands to the multiple lottery
platform market.
“We are excited to launch the lottery versions of some of the world’s most popular games,” said Lorne Wiel, chairman and CEO of Scientific Games. “Entertainment is the key to successful lotteries, and Hasbro game’s products are synonymous with fun.” The global agreement includes online terminal generated games, mobile, Internet, instant and pull-tab tickets, and interactive television. Available properties for games from HPG, the licensing arm of Hasbro, include “Battleship,” “Boggle,” “Clue,” “Monopoly,” “Scrabble,” “Yahtzee” (in the United States and Canada only) and “The Game of Life.” “Our expanded relationship with Scientific Games and MDI gives us another opportunity to bring Hasbro’s incredible portfolio of games to the global market in ways that are relevant for today’s consumers,” said Jane Ritson-Parsons, president of HPG. “We’re confident that the collective expertise of Scientific Games and MDI means that lottery consumers around the world can expect to experience a wave of licensed lottery products that are fun and, most of all, entertaining.” The deal will be a boon to the lottery market, Weil said. “Lotteries have been looking for new gaming content on a variety of platforms, and the Hasbro brands are an excellent solution. This is a very important strategic and business relationship for Scientific Games, and we are very excited about the possibilities it brings our company and our lottery customers to grow their respective businesses.” —Darby Harris |
|||