 |
|||
|
January 12, 2007 |
|||
| Gaming innovation on the go | |||
|
Zero36, a developer and distributor of mobile casino games, filed a patent for its location-based filtering system technology that enables legally accessing mobile casino games in locations where gambling is legal, the company announced Monday. The firm’s technology ensures that mobile network carriers adhere to the established legal guidelines for gambling while allowing land-based casinos to extend their activities to the mobile market. Zero36 currently has distribution agreements with mobile network carriers to market their games in a non-gambling, play-for-fun mode. The company's technology now enables mobile carriers to upgrade their game portfolio and offer their users Zero36’s mobile games in either play-for-fun or play-for-real-money mode. When mobile users are in an area where gambling is restricted, they will only be able to play Zero36’s mobile casino games in the fun mode. But once they enter an area where gambling is legally allowed and licensed, mobile users will be able to play either the play-for-fun mode or the play-for-real-money mode. Zero36’s future plans include partnering with land-based casinos that are interested in extending their brands and service into the mobile market, the company said. Upon receiving regulatory approval to offer mobile gambling under the land-based casino's license, the company’s location-based filtering technology would enable mobile gambling access in locations where gambling is legal. “With the entire industry seeking solutions which support gambling’s legal framework, Zero36 has developed location-based filtering systems to enable mobile network carriers to legally offer their customers mobile casino games in locations where gambling is permitted,” said Sharon Tal, Zero36 chief executive officer. “In mobile gambling, success is achieved by combining a fun player experience with superior technology and affective distribution. At Zero36, we are using our technological proficiency and usability experience to develop mobile gambling solutions that also provide mobile network carriers with increased revenue potential while upholding the industry's legal framework.” Zero36 indicated that mobile gambling is a growing sector of the gaming industry. The company noted that Juniper Research reported mobile gambling is expected to grow from nearly $2 billion in revenue in 2006 to greater than $23 billion in 2011. The company also recently launched a mobile casino in partnership with online casino Spin Palace under its Zero36 brand. The new Zero36 mobile casino platform enables mobile network carriers and casino operators to generate mobile gambling revenue by offering a range of games including blackjack, European roulette, video poker, three and five reeled slot machines, scratch-card and two additional progressive-jackpot games, all using Microgaming’s Jackpot Network system. “Through Zero36 we now have exposure to the rapidly growing mobile-gaming sector, with a partner who is focused exclusively on mobile gaming,” said Evan Hoff, chief executive of Fairground Gaming Holdings plc, owner of Spin Palace.—Staff Reports |
|||