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November 30, 2006 |
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| Slot technology gains in Macau | |||
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Macau slot operators are cautiously
starting to embrace modern slot technology.
Mocha Slot, Wynn Macau, Sands Macau and the Galaxy properties all use customer relationship management (CRM) systems, particularly as part of rewards programs. Mocha and Wynn use the IGT system, while Sands uses Bally. Mocha Slot General Manager Ted Chan said he believed that “apart from doing it yourself,” the IGT system provided the best room for customization of any patron management system, and added that the system fits best into a club membership environment. Chan also added that cashless gaming was not yet appropriate for the immature Macau market, because people still need something “physical you can hold.” Wynn started using a ticket in-ticket out (TITO) system when it opened in September this year, while Mocha will start using TITO in the first quarter of 2007. None of Macau’s slot operators currently use downloadable gaming systems, opting primarily for server-based games. —Kareem Jalal |
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