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October 19, 2006 |
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| Konami, Atronic team up for new game line | |||
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Las Vegas-based Konami Gaming and
Phoenix-based Atronic Americas have partnered on a multi-year OEM
agreement that will allow Atronic to develop and market its new
stepper slot product, “Passion Slots” on Konami’s software and
hardware platforms.
Officials with both companies said the agreement allows for increased exposure and marketing opportunities of the Konami and Atronic brands. “This agreement is the first of its kind for Konami Gaming,” said Konami’s executive vice president and chief operating officer Steve Sutherland in a statement. “We’re delighted to be working with Atronic. It’s a mutually beneficial agreement that will raise more consumer awareness and hence market share for both companies.” “We greatly value the partnership with Konami Gaming,” said Michael Lauer, chief financial officer and interim CEO for Atronic. “We’re excited about the important stepper-product market segment, and providing our customers with a great product.” The new “Passion Slots” feature two five-level linked progressives—“Treasure Hunter” and “Lady Orleans”—as well as several stand-alone titles. The new games will be unveiled at this year’s Global Gaming Expo, Nov. 14-16. —Andy Holtmann |
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